Video first PR for food businesses, gyms, trades and independent local brands.
Journalist led video, press releases, media pitching, sponsored features and business content for takeaways, street food traders, independent restaurants, bars, gyms, trades and owner led local businesses.
Serving Birmingham, the West Midlands and Staffordshire.
Your business is built on graft, skill and personality. People need to see that.
Pulse PR helps small independent businesses turn what they do into clear, useful and engaging video content.
This is for businesses with real people behind them: the takeaway with a loyal customer base, the street food trader building a name, the gym owner changing lives, the barber with regulars, the tradesman who relies on trust, or the bar trying to stand out in a crowded market.
The aim is commercial: to help customers understand who you are, what you offer, why you are different, and why they should choose you.
Practical, personal and professionally produced. Built for small businesses with something worth showing.
Local visibility for real businesses
Pulse PR works with independent and growing businesses across Birmingham, the West Midlands and Staffordshire.
From Birmingham and the Black Country to Stafford and the wider region, the aim is simple: help good local businesses show people who they are, what they offer and why they are worth choosing.
Who it is for
Pulse PR is built for small, independent and owner led businesses that are good at what they do, but need stronger content, clearer messaging and better visibility.
Food businesses
Takeaways, street food traders, independent restaurants, mobile food businesses, pop ups, dessert spots, grills, kitchens and food brands with something worth showing.
Gyms, bars and lifestyle
Gyms, personal trainers, bars, barbers, salons, tattooists and other visual businesses that need regular, polished content with personality.
Trades and local services
Tradesmen, independent firms, local specialists and practical service businesses that rely on trust, reputation and word of mouth.
What Pulse PR can do
Video content
Clean, professional video filmed with a lightweight setup and edited for websites, social media and local promotion.
Business storytelling
We bring out the people, work, standards and personality behind your business so customers feel a stronger connection with what you do.
Press releases
Professionally written press releases shaped by someone who understands what journalists actually need.
Media pitching
Clear, targeted pitch emails built around a real story angle, not desperate begging dressed up as marketing.
Sponsored features
Clearly labelled paid features on Pulse Local, giving your business a dedicated profile, launch announcement or campaign page.
Social copy
Captions, campaign wording and short posts you can use across Instagram, Facebook, LinkedIn and your own website.
Video comes first.
Every Pulse PR package includes video content. That means you are not just paying for words on a page. You are getting practical material your business can actually use across social media, your website, customer updates and future campaigns.
Simple idea: one good visit should give your business several useful pieces of content, not one lonely post thrown into the void.
Why Pulse PR?
Pulse PR is run by Richard Gullick, a journalist, presenter and multimedia producer with years of experience turning local stories into clear, watchable and publishable content.
Richard has reported across Birmingham and the West Midlands, producing written articles, video reports, interviews, features and broadcast content for television and online audiences.
That means your business is not being handled by someone guessing what a story looks like. It is being shaped by someone who has worked on the other side of the inbox.
- Journalist led video and written content
- Professional filming, editing and interview experience
- Local knowledge across Birmingham, the West Midlands and Staffordshire
- Clear, direct copy without corporate nonsense
- Flexible support for small and independent businesses
- Full commercial usage rights for supplied client content
Packages
Simple fixed price options for businesses that need useful video, PR and content without paying agency money.
Starter Video PR Pack
For small businesses that need strong, usable content quickly.
- Short planning call
- Up to 60 minute filming visit
- At least four edited video clips
- Four social captions
- One story or PR angle suggestion
- One round of revisions
- Full commercial usage rights for supplied content
Story & Visibility Pack
For businesses that want video content plus a clearer public story.
- Planning call or in person discussion where useful
- Up to 90 minute filming visit
- At least six edited video clips
- Short written business profile
- One press release or website article
- One media pitch email
- Social captions
- Full commercial usage rights for supplied content
Launch Video PR Pack
For openings, relaunches, events, new menus, campaigns and bigger announcements.
- Planning call
- Up to two hour filming visit
- One 60 to 90 second main video
- At least six vertical clips
- One press release
- One media pitch email
- Launch week social copy
- One Advertisement Feature on Pulse Local
- Full commercial usage rights for supplied content
Content & PR Support
Ongoing video, content and PR support for businesses that want consistent visibility.
- Monthly planning call
- One filming visit per month
- At least six edited clips per month
- One press release, article or campaign write up per month
- One Advertisement Feature on Pulse Local where suitable
- Social captions
- Simple monthly summary of work completed
Flexible by nature, clear by design. Packages give us a starting point, but every business is different. Pulse PR aims to build long term working relationships, so where there is a simple way to add extra value, we will. That does not mean vague, endless work. It means useful overdelivery within a clear agreement.
Prices are introductory while Pulse PR is being built. Bespoke quotes are available for larger campaigns, longer shoots or ongoing work.
What you receive
Pulse PR is designed to give businesses practical content they can keep using, not just one post that disappears after six hours online.
Edited video content
Useful clips created for social media, websites and local promotion. These can include interview moments, product or service shots, behind the scenes footage, customer messages and launch content.
Usage rights
Clients receive full commercial usage rights for the final videos, images and supplied usable footage. Pulse PR retains the right to use completed work for portfolio and promotional purposes unless agreed otherwise.
Story and messaging
We help clarify what makes your business worth caring about, whether that is the founder, the offer, the standard of work, the local connection or the problem you solve for customers.
PR support
Depending on the package, this can include press releases, pitch emails, sponsored features, campaign copy and written material that helps your business look sharper and more credible.
How it works
Tell us what you need
Send a short message about your business, launch, offer, event or story.
We shape the angle
We work out what makes it relevant, human and useful to local customers.
We film the content
We come to you where needed and capture video content that can be edited into multiple useful pieces.
We create the material
This may include video clips, captions, a press release, pitch email, written profile or sponsored feature.
You approve it
You check the wording and content before anything is sent, published or promoted.
You use it widely
The content can support your social media, website, customer updates, local promotion and future campaigns.
Video calls are available where useful. In person meetings are available where needed, especially when filming is part of the package and travel is practical.
Honest PR, not fake guarantees
Pulse PR can help shape your story, create professional video content, write strong press material and pitch it properly.
We do not guarantee independent media coverage. No honest PR service can.
What we can do is give your business a stronger chance of being noticed by making the story clear, relevant, timely, visual and easy for journalists or customers to understand.
Sponsored features
Sponsored features on Pulse Local are paid promotional articles and are always clearly labelled as advertising.
They are useful for businesses that want a dedicated profile, launch announcement or campaign page they can share with customers.
Sponsored features are separate from independent editorial coverage.
Ready to show people what your business is really about?
Email Pulse PR with your business name, location and what you want to promote.
Email: pr@pulselocal.co.uk
Useful details to include: your business name, location, website or Instagram, what you want to promote, and which package you are interested in.